This 2021, Pylones is committed to the fight against breast cancer for the first time. From October 1 to 31, Pylones will therefore take part in the Pink October campaign, which aims to prevent, raise awareness and collect donations in favor of the fight against breast cancer.
#Pylones #Createurdesourires #Octobrerose
Prevention, awareness and information:
Beyond donations, the challenge of the Pink October campaign is to highlight those involved in the fight against breast cancer.
To do this, Pylones wishes to raise awareness in its community through social networks, by delivering prevention and information messages throughout the month of October, as well as in stores in France through teams directly in contact with customers. .
The collection of donations:
Whether in all Pylones points of sale in France, or on the website, € 1 will be donated to the Ruban Rose association for any purchase of a product from the Pompon range, or pink blown glass jewelry. or fuchsia.
To discover the products of the Pompon range, as well as blown glass jewelry, go here.
In France, in 1994, the Estée Lauder Companies group associated with Marie-Claire magazine launched the first breast cancer awareness campaign. Then came the creation of the association "Le Cancer du Sein, Parlons-en!" ”, Which will become, in 2020, Ruban Rose.
The association then launched the annual Pink October campaign, which aims to inform, raise awareness and raise funds to advance research.
The key numbers:
1 in 8 women are at risk of developing breast cancer in their lifetime.
Each year, 58,400 cases of breast cancer are detected.
Breast cancer is the deadliest cancer in women.
Thanks to early detection and rapid treatment, it is cured in 9 out of 10 cases.
This is why it is essential to inform and raise awareness on a large scale.
On October 1, the Eiffel Tower will dress in the colors of Ruban Rose.